"The Way Of The Sage Is To Work Without Cunning"
Laozi (6th–5th century BCE), the founder of philosophical Taoism, touched on the subject of 争 (closest translation: competition, contention) in a few places in his main work Tao Te Ching about how "the Way" (Tao) of the sage would behave when confronting competitions. The one I like the most is the following (in Chinese):
天之道,利而不害。
圣人之道,为而不争。
The closest translation I can find, without losing the core of its meanings, is the following:
The Tao of the Universe Blesses, but does not harm.
The Way of the Sage Accomplishes, but does not contend.
My interpretation is that Laozi believes a good person does not contend. A good person only competes with himself or herself to keep getting better. A person gets credit when credit is due. This is also applicable to a team, a company, and a nation. A company should focus on making its own products and services better rather than using any other tricks to gain competitive advantages.